The history of lead capture

Newsletter #117
February 2, 2017

Let’s do a quick history lesson.

Lead capture is one of the most fundamental elements of internet marketing. The ability to collect someone’s contact information without yourself being present is something you just can’t do with any other form of marketing.

As early as the 1990s, Allan Gardyne and Jonathan Mizel were among the first to use this technique.

However, to install an interactive form on your website that saves submitted information to a database was difficult! You had to have a lot of technological knowledge.

In 2013, Leadpages arrived and removed that requirement. For the first time, you were able to use proven landing page templates without any coding or file transfer knowledge. Many questioned why a product like this wasn’t available sooner!

Leadpages

Soon after launch, Leadpages created Leadboxes. This new feature would hide the lead capture form inside a popup window that would only appear when the user clicks a button.

About a year ago, Leadpages introduced a new update called Drag & Drop Leadpages. This gave you more control over the design template by dragging and dropping the elements.

Today’s news is that the same drag and drop ability has now been added to the Leadboxes.

Click that link above to read Daphne Sidor’s official announcement of this new feature. There are some case studies of how Drag & Drop Leadboxes are already being used by customers.

If you’re not doing lead capture on the internet, you’re leaving money on the table!

Leadpages is one of the best products that enables you to start doing so, but it’s not the only choice.

Please head over to module 8 of our course to learn all about using software to produce your internet marketing. Or reply to this email with any questions!

Search Ads Arrive to Pinterest

Pinterest is in the top 50 websites on the internet. It’s been possible for a while to advertise on Pinterest, but a new feature has just been added.

Now, Pinterest’s ad platform includes search ads. In other words, you can distribute your product to Pinterest users based on the keyword they search for. It’s similar to Google AdWords.

Ginny Marvin of Marketing Land interviews Michael Akkerman of Pinterest about this new feature.

Quotation of the Day

“Pinterest Search campaigns give marketers the opportunity to be there at the upper funnel decisioning point when users are initially looking to engage with products, services and brands.”

– Michael Akkerman

Thanks
Carlo