March 9, 2017
Since the 2016 presidential election, the finger’s been pointed at Facebook to police the distribution of fake news.
In other words, information that may be totally false and sometimes inflammatory, but still thrives among people who want to believe it.
Well, Facebook has finally rolled out its solution.
When a piece of news is shared on Facebook, either a Facebook user can report it as fake, or Facebook’s detection software will sometimes catch something odd about it.
Then, Facebook will send the story to its fact-checking partners, such as Snopes and Politifact.
If the consensus is that the news is fake, the story will stay on Facebook but accompanied with a warning that it’s “Disputed”.
That’s the process, although it has its critics. Peter Kafka of Recode says that the company is approaching the issue gingerly.
Perhaps the biggest point here is that if fake news can be distributed on Facebook, then so can your offer. You have something to sell and Facebook has people who will buy it.
Facebook marketing is very popular today because you can laser target your ads based on the wealth of data that Facebook has about its users – age, location, interests, career and the list goes on.
Facebook’s self-serve ad platform is one of the best ways to distribute your offer to new and existing customers.
You can access a proven system for doing so in step 9 of The Online Economy.
Live stream Traffic & Conversion Summit
The Traffic & Conversion Summit is another one of internet marketing’s most acclaimed live events. Many people come to this event every year to polish their internet marketing skills.
The 8th annual event is currently being held in San Diego, California. The dates are March 10–12.
The event is also being live streamed and you can tune in here.
Advanced event planning tips
Super Fast Business is one of our recommended premium online memberships that will help you take your marketing to the next level.
James Schramko is the owner and he aims it at more intermediate and advanced internet marketers. Not only do you get access to James’ information and yearly live events, but also the community of other like-minded members.
If you’re focused on internet marketing, you might not consider running live events, but you should reconsider passing up what is a great opportunity to strengthen customer relationships.
One of James’ recent podcasts outlined the process of hosting an event and gave out a checklist you can use. Now, he’s followed it up with a sequel podcast on advanced event planning tips. Take a look here.
Document, don’t create
Gary Vaynerchuk, who used online video marketing to take his family wine business to the high 8 figures, has become a major influencer in the area of social media marketing. He has mastered the use of platforms such as YouTube and Snapchat like no one else.
These days, Gary runs VaynerMedia, an agency that helps Fortune 500 companies execute on the same kind of social media and internet marketing strategy that Gary originally did with his wine business.
Gary recently took to Facebook to share his biggest tip for those who want to be seen or heard on social media: document, don’t create.
Quotation of the Day
“In very simple terms, documenting versus creating is what The Real World and the Kardashians is to Star Wars and Friends.”
– Gary Vaynerchuk
That’s all for today. Keep an eye out for the next newsletter, and reach out if you need anything.