Artificial intelligence and the future of internet marketing

Newsletter #102
January 12, 2017

We’re increasingly hearing more about artificial intelligence. How is it going to impact the future of internet marketing? Should we fight or embrace it?

Ioana Sima recently wrote a two-part discussion on this topic, which I decided to share with you.

artificial intelligence

First, she goes over some of the ways that AI will be used in internet marketing. These include automatically generated content, as well as algorithms for delivering both organic and paid content to internet users.

Then, in part 2, she talks about the things AI can’t replace, such as creativity, emotions and moral choices. Finally, she suggests some ways that we can actually use AI to our advantage and to make our jobs easier.

You can read part 1 of Ioana’s report here.
Then, you can read part 2 here.

Are internet marketers totally clueless?

Last year, there was a lot of talk about a TechCrunch article. I actually came across it much earlier when it was still new, but don’t remember sharing it with you.

The article, by Samuel Scott, claims that those who call themselves internet marketers, social media marketers or content marketers don’t actually understand the basic fundamental principles of marketing and they’re far too focused on direct responses.

The article’s resurfaced again, because internet marketing expert Ryan Deiss recently shared it with his fans to discuss.

I don’t expect Ryan considers himself one of the misguided marketers that Samuel refers to in his article, because Ryan is one of the most respected and listened to experts in the internet marketing space. You can learn more about Ryan Deiss here.

Gary V launches the #2017FlipChallenge

Gary Vaynerchuk, another person who’s proven he knows what he’s doing when it comes to internet marketing, has come up with a challenge for 2017.

He says most people have a lot of used possessions they don’t need anymore, and could make as much as $20K selling them online in the coming year.

He also points out it will teach you a lot about internet marketing, and then you’ll have these skills for life. You can watch his video here.

And if you don’t know who Gary Vaynerchuk is and what qualifies him to be an expert on internet marketing, you can read all about that here.

Data will become cheaper in 2017

In a new article for Marketing Land, Brian Massey is predicting that marketing data is going to get cheaper in 2017.

He says that marketing decisions have to rely on intuition when it’s expensive to get data and facts about how consumers are really behaving. But cheaper data will lead to better marketing decisions.

You can read Brian’s article here.

Taboola acquires Commerce Sciences

Taboola, which is one of the leading internet traffic networks that we review, recently announced its acquisition of Commerce Sciences.

What does this mean? Large retail and commerce websites, such as Amazon and eBay, are able to optimize their websites by looking at the entire opportunity each customer brings to their business for life. Smaller publishers usually only optimize per visit.

Taboola CEO Adam Singolda says that this acquisition will allow the smallest publisher, such as a newspaper in the midwest, to know as much about its readers as Amazon and eBay know about their shoppers.

Read about the acquisition here.

Bing is preparing for voice searching in 2017

Bing, which is another one of the leading internet traffic networks that we review, has launched a free webcast about how it’s preparing for the shift towards voice searching in 2017 and what this means for its advertisers.

MJ DePalma will be the host and the guests include Rand Fishkin and Purna Virji.

If you’re interested in the webcast, you can register here.

AdWords tip: Consider the competition!

Are you using or interested in using Google AdWords?

First, you might want to read our Google AdWords review here.

Secondly, you might like to take a quick read of this recently released tip from the Google AdWords team. The tip comes from Scott Dunroe.

Scott says that you should be careful about mentioning points in your ads that your competition could easily beat. For example, if you advertise $15 haircuts, what if your competitor comes along and advertises $10 haircuts?

Read Scott’s tip here.

Quotation of the Day

“Marketers in the high-tech world who use phrases such as social media marketing, Facebook marketing and content marketing do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.”

– Samuel Scott

Thanks
Carlo