Who is Eben Pagan?

Eben Pagan is an internet marketer with an interesting story. His internet marketing experience lies in dating products where his brand is Double Your Dating and he uses the pseudonym of David DeAngelo. What’s interesting is that he had been running that business for a while and doing well and then he revealed his real name when he started teaching the strategies he was using.



Stay tuned as we update this page with relevant case studies, additional software you’ll need to practice this method, recommended additional training and everything else you need to know.

The Back Story

Learn about how this product, person or method came to be.

Before internet marketing, Eben was a real estate and mortgage broker in San Diego, California. He had been using direct marketing to produce sales, but it was a friend who introduced him to the business of selling information online.

Eben, who has always had a solid work ethic and focus, locked himself in his bedroom for three weeks to write his first ebook. When he finished writing, he put the book online and was shocked to see his first sale come in overnight. It wouldn’t be the last, either, as more sales came in over the days to come.

The ebook was called Double Your Dating and Eben wrote it under the pseudonym David DeAngelo. He spun off the ebook into a complete information business in the dating market, which became a multi-million dollar enterprise that employed 75 people around the world virtually.

The success and obvious marketing ability of David DeAngelo started catching the attention of marketers. Eben started receiving emails asking for marketing and business advice based on the techniques he had successfully pioneered. It was at this point that Eben revealed his real identity and launched a second business teaching internet marketing.

Eben has continued to use customer requests and peer feedback as the primary driver of his decision of what topics on which to base his many marketing, business and personal development products.

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What Others Say

Eben Pagan is one of the most talked about and written about figures in the internet marketing world. Students of internet marketing have written about Eben’s product launches and the methods he preaches. The internet marketing techniques that he practices are also well scrutinized and widely used as examples.

One of Eben’s most well known and widely talked about legacies is the concept of moving the free line. Eben’s idea was that instead of promising the benefits of your product, you should give away your best product to demonstrate its value and cause customers to assume that what you charge for is equally good if not better.

We’ll be updating this section with links to relevant reviews and commentary from across the internet. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

The Who’s Who

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Who are the notable people in the internet marketing field who use this system in their own business, recommend or teach it to their customers or endorse it in some way?


  • Infusionsoft

    Eben is a user of Infusionsoft. He uses it to manage his list and deliver sideways sales letters for his information products.


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Case Studies

Internet marketing strategies come in all shapes and sizes, and no two are the same. I’ve profiled a number of business people that are using this system for their internet marketing and created diagrams to show their unique strategy.

Eben’s dating business is aimed at men who want to improve their dating, while his internet marketing business is aimed at entrepreneurs and business owners. His information products are focused on modern marketing strategies, improving a business and self development and productivity.

Eben is a user of email marketing, product launches, sideways sales letters and information products as his most preferred mediums.

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Related Information

Eben’s business has always been based on selling information, both in the dating market and now in the internet marketing, business and self development markets. He has launched and sold an extensive list of information products over the years, and now displays them all in a collection on his website at Get Altitude.

Where can you find the best information you can trust to help you use this system for your internet marketing?


  • Infusionsoft

    Eben is a user of Infusionsoft. He uses it to manage his list and deliver sideways sales letters for his information products.


We’re still putting together this section. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

Related Software

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What internet marketing software integrates with or works well in conjunction with this system?


  • Infusionsoft

    Eben is a user of Infusionsoft. He uses it to manage his list and deliver sideways sales letters for his information products.


We’re still putting together this section. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

Related Traffic

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Here are the best traffic sources for if you are doing your internet marketing according to this system.


  • Infusionsoft

    Eben is a user of Infusionsoft. He uses it to manage his list and deliver sideways sales letters for his information products.


We’re still putting together this section. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

Cons and Alternatives?

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What internet marketing products can you use as an alternative?

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In the News

Here is the place you can go to learn about the new features, updates and announcements, new products, new marketing innovations, interviews and media appearances. Our newsletter is published daily with the latest happenings in the internet marketing world and this topic makes the occasional appearance.

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Get in Contact

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