Amy Porterfield

Amy Porterfield is one of the world’s favorite specialists in social media marketing. She honed her skills as director of content development and managing large scale online marketing campaigns for Tony Robbins and later went solo.

She has a large following as an online marketing guru because of her brand of simplifying what is a complicated and stressful activity for many.


Who is Amy Porterfield?

Stay tuned as we update this page with relevant case studies, additional software you’ll need to practice this method, recommended additional training and everything else you need to know.

The Back Story

Learn about how this product, person or method came to be.

Most of the celebrated internet marketers are what you might call trailblazers. They had no formal training or experience in internet marketing, but invented the techniques that would later form the basis for that formal training. Nor, in many cases, had they ever done any internet marketing in their past life.

Amy Porterfield has a different story. She has an experienced background in marketing, and her first marketing job was with Harley-Davidson. After that, she worked for six years for personal development speaker Tony Robbins. She was his director of content development and managed large scale online marketing campaigns.

The turning point for Amy came when Tony called a meeting with a group of the best minds in internet marketing to share their business and lifestyle stories. These included Jeff Walker, Eben Pagan and Frank Kern. Amy realized that they had used the internet to build up huge businesses with very few staff and upfront investment. She had always liked the idea of owning her own business and it was at this point that she realized the internet was the way to do it.

After quitting her job with Tony Robbins, Amy took the skills he had honed and started her own internet marketing consulting practice. She consulted with real estate moguls, celebrity chefs, travel industry executives and Fortune 500 companies. Later on, she decided she could reach more customers by shifting her focus to creating products that she can sell over and over.

These days, Amy is a the co-author of Facebook Marketing AllinOne For Dummies. She does content marketing, hosts a podcast and frequent webinars and sells complete online courses.

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What Others Say

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We’ll be updating this section with links to relevant reviews and commentary from across the internet. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

The Who’s Who

Internet marketers are famous for their collaborative nature. Who are the other notable people in the internet marketing field who influenced Amy, have collaborated with Amy or associated with him in some way?

Amy was influenced by a meeting that Tony Robbins called with the likes of Jeff Walker, Eben Pagan and Frank Kern. She saw their lifestyles and the way the internet had allowed them to build their businesses with few staff and little upfront investment, and was prompted to follow in their footsteps.

Who are the notable people in the internet marketing field who use this system in their own business, recommend or teach it to their customers or endorse it in some way?


  • GoToWebinar

    Amy prefers to use GoToWebinar, the industry standard, to run her frequent webinars.

  • Who is Eben Pagan?

    Eben Pagan used the internet to launch a multi-million dollar information business in the dating market and later started teaching his methods.
  • Who is Frank Kern?

    Frank Kern is the brain behind many of the most renowned courses in the world of internet marketing and sales, such as Mass Control, List Control, Mass Conversion and others.


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Case Studies

Internet marketing strategies come in all shapes and sizes, and no two are the same. I’ve profiled a number of business people that are using this system for their internet marketing and created diagrams to show their unique strategy.

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Related Information

Much of Amy’s income is derived from the information products she sells, on various subjects of social media marketing, webinar marketing and internet marketing. For the most part, these are not distributed to the public but only sold through her product launch process.

Amy also publishes a podcast called Online Marketing Made Easy. She started the podcast at the beginning of 2013 because she had been very focused on Facebook marketing and wanted to branch out to discuss other topics of online marketing as well. There are now over 130 episodes, where each discusses a specific topic of online marketing.

Where can you find the best information you can trust to help you use this system for your internet marketing?


  • GoToWebinar

    Amy prefers to use GoToWebinar, the industry standard, to run her frequent webinars.

  • Who is Eben Pagan?

    Eben Pagan used the internet to launch a multi-million dollar information business in the dating market and later started teaching his methods.
  • Who is Frank Kern?

    Frank Kern is the brain behind many of the most renowned courses in the world of internet marketing and sales, such as Mass Control, List Control, Mass Conversion and others.


We’re still putting together this section. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

Related Software

Every internet marketer needs a tool kit and a software stack and Amy Porterfield has her personal preferences that she uses in her own business.

What internet marketing software integrates with or works well in conjunction with this system?


  • GoToWebinar

    Amy prefers to use GoToWebinar, the industry standard, to run her frequent webinars.

  • Who is Eben Pagan?

    Eben Pagan used the internet to launch a multi-million dollar information business in the dating market and later started teaching his methods.
  • Who is Frank Kern?

    Frank Kern is the brain behind many of the most renowned courses in the world of internet marketing and sales, such as Mass Control, List Control, Mass Conversion and others.


We’re still putting together this section. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

Related Traffic

Amy Porterfield is a social media marketing specialist and it’s where she prefers to get her traffic. She does paid traffic with Facebook and often sends it to her webinars.

Amy also gets organic traffic from her presence on other social media such as Twitter and Google+. Her information also has a major focus on getting traffic from social media, particularly Facebook.

Another major traffic source for Amy is iTunes, where she syndicates her podcast, Online Marketing Made Easy.

Here are the best traffic sources for if you are doing your internet marketing according to this system.


  • GoToWebinar

    Amy prefers to use GoToWebinar, the industry standard, to run her frequent webinars.

  • Who is Eben Pagan?

    Eben Pagan used the internet to launch a multi-million dollar information business in the dating market and later started teaching his methods.
  • Who is Frank Kern?

    Frank Kern is the brain behind many of the most renowned courses in the world of internet marketing and sales, such as Mass Control, List Control, Mass Conversion and others.


We’re still putting together this section. Check back later or become a South Pacific Pro member to get notified when it’s ready. (it’s free)

Cons and Alternatives?

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What internet marketing products can you use as an alternative?

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In the News

Here is the place you can go to learn about the new features, updates and announcements, new products, new marketing innovations, interviews and media appearances. Our newsletter is published daily with the latest happenings in the internet marketing world and this topic makes the occasional appearance.

We’ll be adding to this section whenever something new happens with this topic. Check back later or become a South Pacific Pro member to get the daily newsletter (it’s free).

Get in Contact

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