January 17, 2017
Verizon agreed to acquire Yahoo, an internet search engine that is a shadow of its former self, in 2016 for $4.8 billion.
Recently, some changes were announced that will happen if this acquisition follows through.
The current CEO of Yahoo, Marissa Mayer and the company’s co-founder, David Filo, have said they will resign from the board.
Also, the company will be renamed Altaba.
Wondering where such a name comes from? It’s a product of Alibaba, a company that Yahoo owns a large stake in, and alternative.
Read more about the possible changes to Yahoo here.
The article, by Jon Swartz and Elizabeth Weise, also remarks that Yahoo has struggled to sell digital advertising compared to its competitors Google and Facebook.
Don’t let that fool you. While the big businesses with deep pockets like to go to the bigger sources of traffic, that doesn’t mean small business people like yourself can’t get all the traffic you need from sources the size of Yahoo.
Here’s a tip. Often the less popular websites such as Yahoo and Bing sell cheaper traffic than the likes of Google.
To learn all the best places to get traffic (i.e. people looking at your website), you will want to take a look at module 9 of our free course.
Ed Dale relaunches Achiever Formula
Achiever Formula is currently Ed Dale’s premium coaching program where he teaches everything he knows about internet marketing. Ed Dale is a pioneer of the internet marketing field who has been on the internet since 1984.
Ed only opens up enrolment for Achiever Formula at select times and now is one of them.
Email Marketing in 2020
Here are more predictions for the future of internet marketing.
Infusionsoft CEO Clate Mask wrote this article for Inc magazine. His predictions about email marketing include that it will still be around, but sending the same identical messages to thousands of customers will be dead. Instead, the future is in sending more personalized and tailored messages using automation software.
Quotation of the Day
“Users are quickly tuning out brands that blast them with generic emails a few times every week and we’re seeing that mass emailing does more harm than good.”
– Clate Mask