March 4, 2017
Some commentators have declared that YouTube is a threat to TV.
Maybe not, because YouTube recently announced it’s going to be delivering live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.
In fact, there will be more than 40 popular cable networks included for $35 per month. Here’s the official announcement from YouTube’s product management director, Christian Oestlien.
What does this mean for you as a business owner?
YouTube is the world’s second biggest website and that’s why it’s a great way to distribute your marketing to the masses using video.
When you create a video, you can promote the video on the YouTube ad platform. The best part is that you don’t pay if people choose to skip your ad.
It’s always been a bit like placing an ad on TV, but a lot cheaper.
Now, it’s almost identical to placing an ad on TV, because you can have your ad display to people watching the same blockbuster TV productions. Plus, these people are more qualified because they’ve spent some money.
You can find all the resources you need to advertise on YouTube in step 9 of The Online Economy.
Learn from an online course expert
Not many products sell better on the internet than digital courses. Zippy Courses is the software we recommend that can help you produce them, and it was founded by Derek Halpern.
Before creating Zippy Courses, Derek created and sold online courses of his own, and he still does.
He’s currently launching a new one called 7 Figure Courses, which is an online course about creating and selling your own online course.
Take a look at 7 Figure Courses over here.
AdWords pioneer hosting workshops in New Jersey and Texas
Perry Marshall is one of the people who have shaped the history of internet marketing.
He is a best selling author who introduced many best practices in Google AdWords and pay-per-click marketing. In his more recent books and information products, he has also taught Facebook marketing and the 80/20 rule as it applies to marketing and sales.
He’s just announced he’s setting out on a mini-tour. He’ll be hosting live workshops in New Jersey and Texas and delivering his latest marketing insights to a small group.
Here are the details on Perry’s website.
Grant Cardone recommends an online marketing book
Russell Brunson is best known for founding ClickFunnels, which is one of our recommended tools that claims to provide everything you need to market, sell and deliver your products online.
However, Russell is also the author of an online marketing book called Dot Com Secrets.
Dot Com Secrets was the subject of Grant Cardone’s latest book review live video, which you can watch over here.
Quotation of the Day
“YouTube TV gives you the best of live TV, from must-see broadcast shows like Empire, The Voice, The Big Bang Theory and Scandal, to the live sports you want.”
– Christian Oestlien
That’s all for today. Keep an eye out for the next newsletter, and reach out if you need anything.