February 18, 2017
It’s no secret that you can reach just about anyone with Facebook.
Facebook marketing is very popular among internet marketers because you can laser target your ads based on the wealth of data that Facebook has about its users – age, location, interests, career and the list goes on.
Most Facebook ads are designed to show people products that they might be interested in buying (or consuming for free).
Why not also jobs that they can apply for?
That’s exactly what Facebook is about to roll out. As Josh Constine explains in his report for TechCrunch, this is an area where LinkedIn has fallen short.
For a start, LinkedIn is mostly used by white collar and highly skilled workers, but not so much in blue collar or lower skilled markets. Also, people tend not to go on LinkedIn unless they’re actively seeking out a new job.
Facebook hopes to enable employers and recruiters to reach workers who don’t have LinkedIn, and to show job opportunities to workers who might be interested but aren’t actively seeking them out.
Soon, you’ll be seeing ads on Facebook for jobs you might be interested in. You will also be able to run these ads yourself if you want to take on staff.
First of all, you’ll need to learn how to use Facebook and other major platforms to distribute your offer to people who might be interested.
Step 9 of the The Online Economy is where we give you all the tools you need to do that.
Ryan Deiss’ Latest Podcast Appearances
Ryan Deiss has been doing internet marketing since he was studying finance at a Texas university in 2000. Now, he is one of the most respected and listened to experts in the industry.
Ryan has recently been doing the rounds and appearing as a featured guest on a few different podcasts.
He recently appeared on Perpetual Traffic podcast where he shared the 7 questions he asks himself when writing ad copy or creating a piece of marketing. I highly recommend you listen to this one. These aren’t the usual rehashed surface level techniques, but solid marketing and sales principles.
Also, he appeared on Modern ONTRApreneur podcast where he shared some insights into what it’s like being an entrepreneur.
Funnel Hacking Live 2017
ClickFunnels is a hosted piece of software that claims to provide everything you need to market, sell and deliver your products online.
Every year, the ClickFunnels team hosts a live event called Funnel Hacking. It’ll be for ClickFunnels users and help them discover ways to get the most out of the software.
This year’s event is around the corner, and self help guru Tony Robbins will be one of the speakers. Here’s a full overview of what’s happening at the event.
Free Tickets to Traffic & Conversion Summit
The Traffic & Conversion Summit is another one of internet marketing’s most acclaimed live events. Many people come to this event every year to polish their internet marketing skills. The 8th annual event will be held in March in San Diego, California.
Maropost is the lead sponsor of the conference and is running a draw for two free tickets to the event. The value is $3,990. Here’s where you can enter if you’re interested.
Quotation of the Day
“That’s where LinkedIn has fallen short. It’s become a destination for purposeful job seekers looking for medium- and high-skilled roles. But for people seeking part-time or hourly jobs, LinkedIn’s focus on your resume and education might have made them hesitant to sign up, and it’s not designed for applying to lots of jobs en masse.”
– Josh Constine
That’s all for today. Keep an eye out for the next newsletter, and reach out if you need anything.