February 13, 2017
Welcome back. In the last newsletter, I talked about the importance of knowing the history of internet marketing. If you missed it, here’s where you can read it again.
As for today’s news, here are the top stories.
GetResponse Automation Update
Email marketing is the most essential form of internet marketing in your strategy. You’re going to need an email service provider that sends out your email and manages your list.
GetResponse is one of these email service providers. It’s quite affordable and many internet marketers have recently switched over to it from traditional favorite AWeber because of its functionality and rapid development.
Abby Hehemann just announced GetResponse’s latest product update. The old “action-based autoresponders” feature has now been re-badged as marketing automation.
This means can still automate sending of emails based on events such as email opens and clicks and special dates. However, it’s now done using visual workflows that are more powerful and flexible.
Now you can manage Facebook and Instagram ads from Hootsuite
There are tools you can use to automate nearly everything in internet marketing. One of the most popular is Hootsuite. It allows you to view and manage all of your social media profiles in one system, schedule posts and set them to go out automatically.
Now, you can also use Hootsuite to manage your Facebook and Instagram paid ads. According to Richard Hungerford of Hootsuite, you don’t even need to enter the Facebook ad platform. This is made possible because Hootsuite recently acquired the online ad management software AdEspresso.
For more information, you can read Barry Levine’s recent report for MarTech Today.
StudioPress Live Broadcast with Brian Gardner
For 10 years, StudioPress has been a provider of ready made designs (themes) for WordPress. These are optimized for internet marketing and trusted by many of the top names in our industry.
If you’re using any kind of WordPress website in your marketing, it’s likely that StudioPress has a design that suits your needs. It’s one of our recommended internet marketing production tools.
Brian Gardner, the founder of StudioPress, is going to do a live broadcast on the StudioPress Facebook page. It will be Thursday February 16 at 1:00 CST.
On the live broadcast, Brian’s going to be answering people’s questions about web design, blogging, what’s new at StudioPress, Genesis, and all things WordPress.
Quotation of the Day
“Reacting to subscriber behavior and data has long been possible with GetResponse, but thanks to marketing automation, it is now more robust than ever.”
– Abby Hehemann
That’s all for today. Keep an eye out for the next newsletter, and reach out if you need anything.